Leading commodities technology provider Gen10 announces support for TO BE creative hub in Rondonópolis
Liverpool, UK & Rondonópolis, Brazil – February 2026 – Gen10, the commodity trading technology leader, is proud to announce its support for the Fundação Fio Prata (Silverthread Foundation) and its flagship project, TO BE, a creative and educational hub in Rondonópolis, Mato Grosso, Brazil.
Founded by Gen10 CEO Richard Williamson, the Silverthread Foundation represents a commitment to helping young people develop the human skills that will define success in an AI-transformed world. The TO BE creative hub offers children and young people access to music, art, digital media, technology, and sports.
“As AI reshapes commodity trading and every industry, the competitive advantage belongs to those who can combine technological fluency with uniquely human capabilities: creativity, imagination, and collaboration,” said Richard Williamson, CEO of Gen10 and founder of the Silverthread Foundation. “TO BE develops exactly those skills, giving young people the tools to thrive in tomorrow’s economy. It’s fun too of course!”
A Creative Hub Built for the Future
Located in Rondonópolis, one of Brazil’s most important agricultural regions, TO BE provides comprehensive facilities including three professional studios for audio, video, and podcast production, twelve activity rooms, two illuminated football fields, and an outdoor garden and greenhouse.
The hub’s activities span:
- Music lessons and music technology, including guitar, piano and singing lessons, music production and recording, amongst other activities.
- Arts and crafts, including urban art, 3D art, ceramics and sculpture
- Digital media production
- Technology including creative computing and AI literacy
- Sports and wellness activities.
Guided by local artists and mentors, participants develop skills through hands-on experimentation, with opportunities to showcase their work through events, competitions and exhibitions.
Addressing the Human Element of Digital Transformation
The foundation’s mission aligns closely with Gen10’s own philosophy around technology-enabled collaboration. Just as CommOS connects and gives individuals the tools to make their own human, expert judgements, TO BE integrates creativity and technology education to help young people develop their individual flair.
The foundation aims to:
- Develop creativity, collaboration, and critical thinking skills in young people
- Connect people to the land through creativity and technology
- Create pathways to careers in creative industries, technology, and media
- Build cultural infrastructure that strengthens the broader community
- Establish a model for similar initiatives across Brazil and Latin America
The foundation is currently enrolling participants while building partnerships with local educators, artists, and community organizations.
“The foundation recognises what we see in commodity trading every day: technology changes faster than people can adapt,” Williamson explained. “TO BE doesn’t just teach skills—it cultivates adaptability, creative problem-solving, and the confidence to experiment. These are exactly the qualities that help businesses stay agile in a rapidly changing environment.”
Join Us in Building Tomorrow’s Opportunities
The Silverthread Foundation is seeking corporate sponsors and individual supporters who share its vision of empowering young people through creativity and technology.
Corporate sponsors benefit from meaningful community engagement in one of the world’s most important agricultural regions, alignment with educational and social impact goals, and association with a pioneering model for youth development in the AI era.
To learn more about sponsorship opportunities or to support the TO BE project, contact:
Richard Williamson
CEO, Gen10
Email: hello@gen10.net
LinkedIn: Richard Williamson
Learn more about TO BE and the Silverthread Foundation at clubetobe.com.br
About Gen10
Gen10’s mission is to bring transparency, sustainability and value to the commodity supply chain. Solutions include CommOS, the cloud-based commodity trading and risk management platform trusted by leading commodity traders worldwide. Built with native AI integration and comprehensive functionality across physical trading, risk, logistics, and analytics, CommOS helps commodity trading organisations automate and streamline operations for better communication, faster decisions, and a tangible ROI. For more information, visit gen10.net.
About Fundação Fio Prata (Silverthread Foundation)
The Silverthread Foundation is a private, non-profit organization born from the belief that every child deserves the chance to dream, create, and thrive. TO BE is our first step—a pioneering project in Rondonópolis that plants the seeds of culture, creativity, and opportunity, with the vision of fostering many other initiatives in the future.
