Understand the problem first
Our developers have been to the farms, the labs, the warehouses, the key trading hubs around the globe. Knowledge that can't be out-sourced.
About Gen10
From the Industrial Revolution to the Digital Age
At Gen10, we deliver a modernisation path away from silos of legacy CTRM and spreadsheets for the firms that move the world's crops, minerals and fuels.
Headquartered in Liverpool. A pivotal place since the start, 10 generations ago.
Why we built it
The case for the commodity operating system
Commodity trading has changed more in five years than in the previous thirty. The systems running it haven't. This was the key driver that has culminated in CommOS, a chat-driven, agentic CTRM for global commodity supply chains.
Data model and contextual layer CommOS holds the transaction lifecycle data model
Agentic interface NaNi puts a chat-driven interface on it
AI orchestration Conductor.AI governs the agents that operate on it
A history of firsts
A generation dedicated to digitising commodities
Innovation is in our DNA.
- 2000
Gen10 founded by ex-cotton traders
- 2002
Digital inspections
First to bring digital control instructions, landing reports and cotton assays to market, enabling inspection companies to extract, process and share data with clients' systems.
- 2004
First electronic cotton contract
Brought the first online contract to the International Cotton Association.
- 2006
Cotton XML
Initiated the data standards for the cotton industry that let cotton trading systems speak to each other, the foundation of electronic cotton trade documentation.
- 2007
Automated bale traceability
Engineered automated cotton bale tracking for Louis Dreyfus, bringing real-time visibility and quality control to physical cotton logistics.
- 2011
Online trading & logistics platform
Introduced an online trade-management platform for Top 30 Brazilian producers of cotton, soybeans and corn.
- 2016
CommOS v0.1: commodity operating system
First to bring dashboard-driven, multi-commodity CTRM to the cloud, pioneering an ecosystem of apps and APIs.
- 2018
Aud.IT: mapping ESG in West Africa
A mobile verification and analytics app mapping sustainability for over 4,000 smallholder cocoa farmers.
- 2019
Repos on the blockchain
Delivered the platform that let Rabobank, Pacorini Global and Concord Resources complete the first blockchain digital repo agreement.
- 2026
Agentic, chat-driven CTRM
The first to bring fully-integrated agentic AI capabilities and governance directly into your CTRM system of record.
What we believe
The principles behind the platform
One connected platform
Contracts, logistics, risk and finance in one system, so data moves with the workflow of the trade and shares in real-time with connected systems.
AI on rails
Intelligence is only safe and useful on structured data and context, inside governed workflows, with humans approving what matters.
Domain depth, system flexibility
Physical commodities are nuanced. Depth, breadth, flexibility, optionality and exception-handling are key to a successful commodity trading operating system.
How we work
Fast to adopt.
Fast to adapt.
Speed matters in commodity markets, and it matters in software too. Speed of implementation, support, agility, and innovation are all critical factors of success at Gen10. Our cloud solutions deploy quickly and globally, and once you're live, regular updates ensure the platform moves as quickly as you do.
We act as an extension to your team, not just a software vendor, applying our history of innovation and commodities expertise to help automation and collaboration reach every corner of your operation.
By the numbers
25
Years of commodity-trading domain expertise
150+
Projects to our name
100+
Commodities across energy, metals and ags
1
Connected operating layer, end to end
Beyond the platform
The Silverthread Foundation
Founded by our CEO Richard Williamson, the Silverthread Foundation helps young people build the skills they'll need to thrive in an AI-transformed world.
The Foundation's flagship project is ToBe Studios & Sports — a creative and educational hub in Rondonópolis, Brazil: a place where kids of all ages and backgrounds can engage in technology, music, arts, digital media, and football, and with each other. The goal is clear, the need immediate, and the fun is infectious.
Book a demo
Get in touch today.
Put 25 years of commodities expertise to work.
- A working session, not a slide deck
- Tailored to your commodities and workflows
Prefer email? info@gen10.net · +44-151-709-0005